There are two ways which information can be gathered; field work gives primary data that is collecting information yourself (e.g questionnaires and photographs) and research gives secondary data from other sources (e.g cenus, acorn profiles and google earth). Both of these can be quantitative (numbers, easier to graph) or qualitative (opinions, gives a broader view). The area we studied for rebranding was Stokely farm.
Good intro, this would be 4 marks already, especially if you said stokely farm is in Devon
A fieldwork that can be carried out to investigate the need of rebranding would be a bipolar analysis; this would review the area from terms of accessibility to pedestrians. This can then be compared to areas that have been rebranded, to see whether it was successful or not; an example of this would be in Dartington where it is now easily accessible for the disabled, whereas before it had uneven stairs. Another type of fieldwork that could be carried out would be a pedestrian count, within an area for a certain time; notes would be taken on which age group the people walk by are. From this, you can then research on whether the age group is getting the right services within their area or not; to find results of this would be having a survey of businesses. For example, services within the area may be for the elderly as there are pubs and bingo clubs; when there are more young people in the area. This would suggest strongly that the area needs rebranding. Excellent point, well made and explained with a good, relevant example!
For research, there are a number of things that can be done which involves searching the internet; one technique would be looking for historical photographs of the area. This can then be compared to what was seen when we went to Stokely farm, and also the photos we took while we was there. Sites such as “upmystreet.co.uk” would be useful as it would show if there has been any changes in house prices, if it seems to be dropping more and more everyday; this would suggest that rebranding is needed to make the house and area more attractive therefore having more people wanting to get a house within Stokely. You could also research the employment of the area to see how many people are employed full time or seasonally. If the proportion of seasonal employment is high then the rebrand should include something to provide jobs.
To conclude, there are a variety of ways to investigate whether an area needs rebranding or not through research and fieldwork; but they would be best to see a before and after a rebranding to see the successful or failure of the project. However, there are also limitations to the fieldwork and research of this.
I think you have done a really good job here, especially on the fieldwork. This would be a top level 3, about 11/15. To get level 4 you’d need to be more careful with terms (pollution?) and maybe get in the balance of research, as with the added paragraph I put in.
