A player is a stakeholder that has interest parties, if any developments were to happen to the area finically or emotionally; they are likely to get involved. A few of these players within the rebranding process would be include; celebrities, politicians, local residents, business owners and the naturists. These people are important within the rebranding process as they give it a more chance for it to become successful. Don’t forget the tourists
Celebrities would be a stack holder to some areas such as San Tropez in France, as it is popular within the celebrities to have holiday homes. The San Tropez council can get the celebrities to lure holiday makers to the location, as they have celebrities have holiday homes there themselves or go there frequently. Good, and good use of named example and how they would be used
Business owners will be involved in the rebranding process as if they want to diversify they will have different branches within places that need rebranding. These may be popular super markets such as Tesco’s; this will also be useful to the local residents and tourists therefore it is unlikely to become unsuccessful. I would suggest that local businesses are important too, as they need to adjust more to suit the clientele, big companies like tesco tend to be just what thy are, no matter where they are or who they serve. Maybe say that large companies, like Tesco, might put money towards redeveloping the surrounding areas, to make the overall shopping experience better for their customers
To conclude, the players in rebranding process are important as it helps the likeliness of the rebranding to be successful as the players are commonly educated and persuade to the public.
I would like to a bit about the local population and how government might involve them in the discussion process to decide how the rebrand might go ahead, or to determine the needs of the area, and also that the government might provide the funding and organise contracts for who is going to carry the work out.
Does that help to get a bit of a wider range, without adding too much more to the essay – so you should still be able to do it in the required time.
PS. TEACHERS COMMENTS IN BOLD.
React!